Understanding who your customers are

Understanding who your customers are is essential for your business

Understanding who your customers are is half the battle when it comes to developing successful marketing activities.

When you understand the specific characteristics and needs of your customer base, you can deliver your solution at the right price, in the right place and in their language.

Learn more about your customers and you will be ahead of your competition in no time. This will save you time and money in the long run. It’s about going slowly now to go quickly later. By answering the following questions, you will be able to both identify and unlock the potential of your customers.

What types of customers do you want?

Analyse the different types of buyers for your products and determine which are likely to be the most valuable to your business, these are the customers you will want to focus on.

What revenue do you want them to bring?

Project the likely revenue so you can set a reasonable cost to acquire them.

Understanding your customer and the role your product plays in their lives

Use surveys and questionnaires; software such as CustomerSure, Ask Nicely, Delighted and Typeform are all worth a trial to determine if they will work for you and provide you with the data that is relevant and can be used to develop your products or services further.

Look at comments or frequently asked questions

Use social media

Segment your customers based on buying behaviour

How do you reach them – What channels are they using every day?

Different demographic groups tend to favour different types of media, so detailed knowledge of your customer base will help you in devising a marketing campaign to reach them.

How do you acquire them as customers?

Your marketing goals will determine what approach you take for campaigns. Consider the following factors:

Campaign timetable

Campaign budget

Relevant audience

Knowing and understanding your customers is key to a successful business and can give you a profitable advantage. Take some time to understand your valued clients and you’ll be more likely to succeed in attracting more.

Photo by Jan Genge on Unsplash

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